Eddie Norman

How do designers do what they do? How do architects, engineers, industrial, fashion and graphic designers think? What is it that goes on in their minds that enables them to shape the things that people buy, use and inhabit? And, how far do they share their mental abilities with people at large? Is it true that everyone is a designer in their, own way? In Models of Change, Ken Baynes draws on a lifetime's research and experience to suggest answers...