Central Skagit Library District

Dig into the unique opportunities—and challenges—of social media and word-of-mouth communications. From Facebook pages to viral videos, you’ll learn how to navigate today’s marketing innovations and tap into their power, reach, and low cost. You’ll also learn how to dodge common errors other companies make..

Look at some other sources of value that companies can get out of their transactions and start thinking more broadly about the sources of value a company should seek. The specific focus of this illuminating lecture is on three additional kinds of customer-related value: loyalty value, information value, and communication value..

Money management can be intimidating. Fortunately, most of us only need to learn a few basic principles to make good financial decisions. Get a comprehensive overview of what everyday people need to know. Whether you’re just getting started in life or contemplating retirement, this course offers an excellent primer with all the information you need to build a financial plan to achieve your goals.

Reconsider your entire approach to your finances. Life cycle theory is a framework for making financial decisions at different stages in your life, and it offers sound guidance for saving, borrowing, and investing across time. In other words, it's about making sure you get the most out of your money from young adulthood through retirement.

Most economists would agree that education offers one of the highest returns of any investment; however, paying for college often involves taking on student loans. Whether you're a high school student or a parent preparing to pay for your child's tuition, learn the key risks of student loans, and see what tax advantages you might apply toward a college education.

Motivation and performance improvement are two of the most researched subjects in the field of organizational behavior. Using an in-depth study of 60 high-performance organizations across a range of industries, discover what goes into a highly motivated organization and how the “performance equation” provides fascinating insights into improving workplace performance..

Explore the world of trade-offs and learn why issuing debt instead of equity can actually increase the value of a firm; why you should always consider the Weighted Average Cost of Capital of your investments; and how convertible bonds attempt to capture the best of both debt and equity..

Professor Roberto introduces you to the three paths that lead to competitive advantage and four basic competitive strategies. Then, using case studies including JC Penney, IBM, and Dell, he explains both the dangers of straddling between competitive positions..

What happens when the whole is worth less than the proposed sum of the parts? You’ve got a diversification discount, common for many unrelated diversifiers in the United States, and one that has led to many corporate breakups. If you’re going to diversify, you need to do it the smart way. Learn how here..

Netflix’s ultimate domination of the video rental market is a classic example of disruptive innovation: a serious threat to traditional business—and often the hardest to respond to..